Therefore, most publishers offer a free version of their app first, which also allows them to reach a larger audience and then engage with users with added features available through in-app purchases. Though, a large number of users are ready to choose free apps with ads, they consider in-app advertising to be interruptive. In-app purchases give users the flexibility to try out apps and then choose to buy certain upgrades and features that appeal to them. While, the number of users spending money on in-app purchases is just over 5%, these users account for 20 times more revenue compared to all other users combined. These findings were based on a study done by Apptopia on the revenue structure of the top 5 names in mobile gaming (Supercell, ATVI, GLUU, ZYNGA, EA) over the previous quarter. Gaming apps earn most revenue out of in-app purchases, not advertisingĪccording to a study done by Apptopia, a considerable amount of game studios earn their revenue through in-app purchases as opposed to advertising. This growth will come as a result of increased penetration of smartphones, growth in the m-commerce industry and customer’s need for easy transactions. It is expected that this market will reach $3,888 billion by 2022. With this Apple Pay is going to enter the P2P payments market with the likes of (Pay Pal’s) Venmo, Google wallet, Snap cash etc.Īccording to a report, the overall Mobile payment market is at a sweet spot right now and is going to be so for the coming few years. However, Apple is also planning also introduce a peer to peer payment (P2P) service as an extension of Apple Pay. (Google’s) Android pay and Samsung Pay are the major competitors of Apple Pay right now. can be owed to the rise in the number of subscribers in the Apple ecosystem, which increased by 50 million unique subscriptions in the first quarter alone. One of the major reason for the phenomenal growth in Apple Pay’s transaction nos. with Taiwan and Ireland being the latest additions to the list and it is accepted at 20 million locations worldwide. Even in markets like Japan, where Apple Pay was launched in October last year, it has seen 20 Million transactions per month.Ĭurrently, Apple Pay services are available in 15 countries including U.S., U.K., Canada, Hongkong etc. In the UK alone the acceptance points for Apple Pay grew by 44% last year, while monthly transactions grew by nearly 300%. Looking at these statistics it is clear that businesses can no longer look at mobile strategies at an ad-hoc basis and will have to integrate mobile thinking into their business strategies.Īpple Pay transaction volumes sees a phenomenal growth of 450%ĭuring Apple’s investor conference call, CEO Tim Cook announced a growth of 450% YoY on Apple Pay transaction volumes. will have a significant impact on the mobile market. In the coming years advancements such has VR (Virtual Reality), mobile payments, growing demand of OTT apps, emergence of alternative app distribution methods etc. and Europe most of this growth will come from Africa, the Middle East and Asia Pacific. It is interesting to note that while this number will grow steadily for U.S. The growth in the app revenue is an outcome of increasing number of smartphone users, which is expected to reach 3.6 billion by 2020. The report also states that, though gaming apps will continue to see a spike in growth, non-gaming apps will catch up soon and will record a higher growth rate (29.5%). Here’s a quick summary of what’s buzzing:Īpp revenue to reach $85b by 2020, non-game apps will record most growthĪccording to a report published by the mobile intelligence firm Newzoo, App revenue in 2017 will be $54.4bn and will reach $85bn by 2020 with a CAGR of 18%. We at Robosoft are keen followers of developments in this arena. The lines between digital, mobile, technology and apps are blurring in today’s world.
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